Promotional Marketing Law

By: Philip Circus
ISBN: 9781847667397

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About Promotional Marketing Law

Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this... Read more

About Promotional Marketing Law

Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.

Table of Contents

Introduction to the legal and self-regulatory controls on sales promotion and direct marketing
The self-regulatory controls examined
Contractual issues and distance selling
Prize Promotions
Data protection issues
Intellectual property
Price promotions and price claims
Free and extra value incentives
Bribery
Miscellaneous legal issues
European issues
Promotional marketing administration checklist

Publishing Details

Publication Date: 28 February 2011
ISBN: 9781847667397
Binding: Paperback
Edition: 6

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